Adland
McCann Demand London
Design direction for McCann London
In 2021, I had the pleasure of being invited to move from the freelance world to join the McCann Demand team in London as a Design Director. Over the course of about a year and a half, I contributed to the creation of impactful campaigns, developing key visuals, pitch presentations, and design assets for major clients such as Mastercard, Qatar Airways, and Acer. Please take a look at this small selection of shots showcasing some highlights from these projects.
Qatar Airways
One of the biggest brands I worked with at McCann was Qatar Airways. Below you can see a few compositions created for them, along with the safety video, where I designed the postcards and contributed to some of the video compositions and edits.
Overseas
Before moving to London in 2014, I worked as an art director in Brazil, Portugal and Poland. Here are a few examples of great campaigns I had the pleasure of creating together with amazing teams.
testimonial.
Edson is brilliant. Talented, curious and with a huge work ethic. Critically nothing is too much for him, and he’ll always find a way. I love working with him and couldn’t recommend him enough.
Chris Falconer
Chief Client Officer, UK McCann Worldgroup UK & Europe
