Generative AI
Exploration
Since generative AI became widely accessible, I’ve been deeply enthusiastic about its potential. As a lifelong science fiction lover, it feels like witnessing the pages of Isaac Asimov’s books come to life before my eyes. From MidJourney to Adobe Firefly, Kling to Runway, I’ve experimented with a wide range of tools and platforms. It’s been fascinating to follow the steady evolution of this technology over time.
Challenge.
The main challenge with generative AI is staying up to date with the many tools emerging every day, especially in video generation. I constantly explore what is available and push the boundaries of different models depending on the goal. Please have a look at a few examples below.
Concepting
In design and advertising, generative AI has become a fundamental tool for developing concepts and ideas, whether for pitching or testing. It is here to stay. I have worked across a variety of markets, from luxury to retail and from finance to travel, helping companies and agencies bring their projects to life.
testimonial.
Edson is a joy to work with, and a phenomenal talent. He's blessed with the ability to create work of an exceptionally high standard – be it video editing, animations, infographics or anything else that comes his way – and to do it quickly and to the brief, regularly exceeding clients', and our own, expectations. What's more, his enthusiasm for his work is infectious, alongside his constant desire to learn more and push himself further.
John Murray
Content Director at Touchline London
