visual Identity

Edson Rosas

Passion Connected

The IOC Games-Time Presence Visual Identity is a celebration of movement, passion, and unity. Inspired by Hangul, the Korean alphabet, its bold graphics, vibrant colours, and geometric compositions transform cultural heritage into a universal design language. More than a visual system, it embodies the Olympic spirit and the IOC visual identity, connecting cultures, inspiring performance, and creating a stage where athletes and spectators alike feel part of something greater.

Design that amplifies the sound of identity.

The visual identity for Muzak Music embodies rhythm, energy, and emotion translated into design. Its bold typography, vibrant color palette, and versatile logo variations create a language that feels both modern and timeless. More than just a visual system, it is an invitation to experience music as a brand: dynamic, immersive, and emotionally resonant. This identity builds not only recognition but also a lasting connection with its audience, amplifying the soul of Muzak in every detail.

Raw beauty, timeless presence

The FIGA Visual Identity is rooted in the strength and textures of the Brazilian sertão. Its earthy palette — with tones like leather, urucum, mandacaru, and clay — evokes authenticity and resilience, while the bold Bovino typeface pairs with the clean modernity of Barlow to bridge tradition and contemporaneity. More than a visual system, this identity is a manifesto of origins: celebrating cultural richness, expressing raw beauty, and creating a brand presence that is both timeless and deeply connected to place.

testimonial.

Firstly, and on a personal note, Edson is an absolute pleasure to work with. He brings joy and an infectious enthusiasm with him wherever he goes. As part of a team, he inspires others and takes pleasure in sharing experiences and discoveries…. Now, all that’s great of course, but you still need the talent to back all that up… and Edson has that in spades. He’s a highly skilled designer across all mediums of static and motion as well as being a dab-hand at creative editing. He has ideas and balanced opinions that drive creativity into exciting places.